In episode #2612, We discuss the importance of understanding that social media platforms hold the power when it comes to growing our audience. We highlight the importance of adapting to new features and leveraging ads to increase reach and revenue. We stress the value of being unique and authentic in our content creation, rather than relying on ghostwriters. We conclude by encouraging you to focus on one channel and be a good employee before scaling to multiple platforms.
Don’t forget to help us grow by subscribing and liking on YouTube!
Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)
TIME-STAMPED SHOW NOTES:
[00:00] Today’s topic: Struggling To Grow On Social Media? Use This Analogy
[00:01] An analogy for growing on social media: be an employee.
[01:34] Social networks don’t work for you, you work for them.
[02:39] Consistency and effort are required for success on social media.
[03:22] Figure out the type of content that social networks want.
[04:00] Social networks prioritize ad revenue over organic reach.
[04:24] Leverage ads creatively to generate revenue and build followers.
[05:09] Create unique and personal content for better long-term results.
[05:42] Start by focusing on one channel and then scale.
[05:56] That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!
Links Mentioned in Today’s Episode:
Russel Brunson’s Podcast
Chamath Palihapitiya’s Twitter
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu
Learn more about your ad choices. Visit megaphone.fm/adchoices
Discover Latest Episodes
In this episode, Eric and Neil break down the evolution of SEO into GEO, AEO, and LLMO, and why marketers must adapt to shifting client demands. They explore how platforms like Reddit and YouTube now ...
In this episode #3042, Eric and Neil break down the competitive landscape and market positioning, the role of personalization in advertising, and hiring strategies that spotlight candidates with prove...
In this episode #3041, Eric and Neil discuss how to win big enterprise logos by focusing on relationships, networking, and long-term trust. They explain the role of RFPs, challenges in tracking leads,...