Episode #
Struggling To Grow On Social Media? Use This Analogy #2612
November 19, 2023

In episode #2612, We discuss the importance of understanding that social media platforms hold the power when it comes to growing our audience. We highlight the importance of adapting to new features and leveraging ads to increase reach and revenue. We stress the value of being unique and authentic in our content creation, rather than relying on ghostwriters. We conclude by encouraging you to focus on one channel and be a good employee before scaling to multiple platforms.

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) 


[00:00] Today’s topic: Struggling To Grow On Social Media? Use This Analogy 

[00:01] An analogy for growing on social media: be an employee.

[01:34] Social networks don’t work for you, you work for them.

[02:39] Consistency and effort are required for success on social media.

[03:22] Figure out the type of content that social networks want.

[04:00] Social networks prioritize ad revenue over organic reach.

[04:24] Leverage ads creatively to generate revenue and build followers.

[05:09] Create unique and personal content for better long-term results.

[05:42] Start by focusing on one channel and then scale.

[05:56] That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

Russel Brunson’s Podcast

Chamath Palihapitiya’s Twitter

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below

Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

Single Grain << Eric’s ad agency

NP Digital << Neil’s ad agency

X @neilpatel 

X @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

Discover Latest Episodes

AOA sneak peek: The Future of Agencies with AI
May 25, 2024

In this bonus episode, we give you a sneak peek into what our Agency Owners Association (AOA) hangouts look like. We discuss acquisitions, the future of agencies with AI, the impact of AI on SEO, the ...

Is the ad spend on the Super Bowl or Olympics worth it? It depends on whom you ask, Disney maximizes streaming with surprise Disney+, Hulu, and Max bundle
May 24, 2024

In episode #2746, we discuss the effectiveness of ad spend on events like the Super Bowl and Olympics, the use of technology for website enrichment and lead generation, the value of partnerships, and ...

Gamestop shoots up 91% off a meme, L’Oreal, a $250B company, fails at Kickstarter, How VCs are using podcasts to lure founders, Can you manipulate SEO results using LinkedIn Pulse?
May 23, 2024

In episode #2745, we discuss the power of memes and social media in driving stock prices, the importance of understanding the purpose of platforms like Kickstarter, the value of building relationships...