In episode #2253, Neil and Eric talk about how TCG is betting $100M on finding the next ‘Mr. Beast’. We discuss the private equity firm, TCG, and why they invest in companies that define culture. We also delve into Mr. Beast’s brand, why his outsized influence is akin to being a media company, and why being an influencer isn’t always as profitable as it seems. For all this and more, make sure you tune in today!

TIME-STAMPED SHOW NOTES:

• [00:20] Today’s topic: TCG bets $100M On Finding The Next ‘Mr. Beast’.
• [00:25] Learn about TCG, a private equity firm, and who they invest in.
• [00:38] An overview of Mr. Beast, his channels, and his stature on YouTube.
• [01:25] Why being an influencer isn’t always as profitable as it may seem.
• [02:16] How Mr. Beast invests well and deploys sponsorship dollars into his videos.
• [04:04] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
• [04:11] Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

• TCG
• Night Media
• Mr. Beast on YouTube
• Logan Paul on YouTube
• Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

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