Episode #802
The #1 Thing You Need to Do to Grow Any Business Successfully
October 11, 2018

In episode #802, Eric and Neil discuss the #1 thing you need to grow a business successfully. Tune in to hear what you absolutely must do to be a success.

Eric and Neil have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: The #1 Thing You Need to Do to Grow Any Business Successfully
  • [00:35] The #1 thing is not a marketing tactic, it’s people.
  • [00:50] Without a great team, you are not going to grow your business.
  • [01:37] CEO’s have three responsibilities: Keeping money in the bank, driving the vision, and recruiting.
  • [01:47] The Dropbox CEO recently talked about how recruiting is always top of mind for him.
  • [02:16] Bill Gates said the first 20 people at Microsoft built the company.
  • [03:03] If an employee isn’t a cultural fit, they aren’t going to stick around.
  • [03:15] Only hire people who are smarter than you and from whom you can learn.
  • [03:25] Make sure you really interview each applicant and talk to their references. Figure out if they are truly a good fit.
  • [03:47] Always test people out.
  • [03:56] Make sure multiple people on your team interview each person.
  • [04:11] Make sure they lay out a plan of action for their first few weeks or months at the company.
  • [05:05] Do indirect reference checks (basically, be a detective).
  • [05:30] Sometimes, Eric has gotten glowing reviews and other times, he has gotten more realistic information.
  • [06:15] You have to have each person ask different types of questions in the interviews.
  • [06:32] The CEO of Drift secretly tests people in interviews: he gives each candidate a cup of water and sees if they throw it away at the end of the interview.
  • [06:35] Eric also does this and doesn’t hire anyone who doesn’t clean up after themselves.
  • [07:18] If you can get people who can do the work, but won’t be a long-term fit, you are rolling the dice on mercenaries.
  • [07:48] That’s it for today!
  • [07:54] Go here to see how many downloads the show is getting. Also rate and review to help Eric and Neil meet their goal of 1 Million downloads per month.

Leave some feedback:

  • What should we talk about next? Please let us know in the comments below.
  • Did you enjoy this episode? If so, please leave a short review.

Connect with us:

 

Discover Latest Episodes

Episode
How We Batch Our Content #2190
August 17, 2022

In episode #2190, we talk about how we batch our content. Depending on whether it’s long-form video, blog posts, or podcast episodes, we have put different processes in place to help us save time an...

Episode
YouTube Success Secrets #2189
August 16, 2022

In episode #2189, Neil and Eric discuss some of the best-kept YouTube success secrets! We share what has worked for us, as well as the mistakes we have made and how you can avoid them. You’ll also l...

Episode
Our Boneheaded YouTube Mistake with Marketing School #2188
August 15, 2022

In episode #2188, we talk about our boneheaded YouTube mistake with Marketing School. Tuning in, you’ll find out how Libsyn helped us automate and grow our views, the mistake we made when we stopped...