In episode #724, Eric and Neil discuss the channel you aren’t leveraging. Tune in to hear what new channel you need to try.

TIME-STAMPED SHOW NOTES:

• [00:27] Today’s Topic: The 11 Billion Dollar Marketing Channel You Aren’t Leveraging (But Should)
• [00:35] You aren’t leveraging the App Store!
• [00:38] Apple reported they have generated over $11 Billion in revenue from the App Store.
• [00:46] The Google App Store adds in even more revenue.
• [01:00] However, so few people are creating apps for their sites or products.
• [01:18] If you’re not on there, you are losing out!
• [01:35] It’s not a competitive space.
• [01:50] If you want more traffic, look for channels that are still growing.
• [02:10] A mutual friend of Eric and Neil’s used WP to build an app.
• [02:21] WP is how Marketing School and Growth Everywhere have apps.
• [02:40] Google Momentum is a great productivity add-on.
• [02:55] They just figured out how to start monetizing it.
• [03:30] Eric and Neil will try to leverage new channels all the time. If they don’t work, it’s not a big loss.
• [03:58] Look for tools like Buildfire, which will help you easily create and leverage an app in about an hour.
• [04:13] That’s it for today!
• [04:17] If you could take two minutes out of your day, we are trying to improve the listening experience for you, so go to Singlegrain.com/survey and help us gain some insight into what matters to our listeners.

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