Episode #
The $68B SEO Industry Will Go Extinct?
November 24, 2023

In episode #2616, We discuss the future of the SEO industry in light of advancements in AI technology. While some believe that AI could render SEO extinct, We argue that SEO will evolve rather than disappear. We highlight the importance of Google’s revenue from ads and partner networks, which makes it unlikely for Google to crush the SEO industry. We emphasize the need for SEO professionals to adapt to these changes and optimize for AI engines like Bard.

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT


  • (00:00) Today’s topic: The $68B SEO Industry Will Go Extinct?
  • (00:25) Discussion about Google’s revenue and AdSense
  • (01:56) Possibility of Google using AI to give all search answers
  • (02:57) Potential lawsuits and credibility issues with giving all answers
  • (03:33) Prediction that AI will change search but not crush it
  • (05:01) Criticism of the statement that the SEO industry will not survive
  • (05:35) Mention of upcoming episodes on search generative experience
  • (06:05) Companies seeking advice on optimizing for AI engines
  • (06:18) That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

Leave Some Feedback:

  • What should we talk about next? Please let us know in the comments below
  • Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

Discover Latest Episodes

Zoominfo’s SEO gets torched, The early winner of AI is…consultants?, How Steve Jobs was taught what a good ad looks like, and Google dropping continuous scroll in search results
July 12, 2024

In episode #2777, we discuss the collapse of ZoomInfo's organic traffic, the short-term gains and long-term drawbacks of certain SEO strategies, the success of consulting companies in the AI boom, the...

Does embedding YouTube videos help with SEO rankings?, Over-optimized SEO features associated with Google traffic declines, CMO tenure falls to lowest level in more than a decade, and AI will make marketing harder, not easier
July 11, 2024

In episode #2776, we discuss embedding YouTube videos to boost website traffic and conversions, Google's preference for its own platforms, and the challenges CMOs face with short tenures and AI's grow...

Perplexity’s keyword visibility goes up 86%, Why mainstream media is dead, and SaaS companies are spending $2.64 to generate $1 of revenue
July 09, 2024

In episode #2775, we discuss programmatic SEO, the effectiveness of AI overviews, the rise of podcasts and the decline of mainstream media, the challenges of SaaS companies in generating revenue, the ...