Episode #78
The 7 Deadly Marketing Sins
October 17, 2016

In Episode #78 Neil and Eric talk about the 7 deadly sins of marketing. Listen to find out which of these sins you’re committing, and learn how to avoid making them in the future. 

Time Stamped Show Notes:

  • 00:28 – Today’s topic: 7 Deadly Marketing Sins
  • 00:34 – Sin #1 – Buying paid links
    • 01:19 – What happens when you get caught buying links
  • 01:55 – Sin #2 – Not optimizing your ads
  • 02:37 – Sin #3 – AB testing incorrectly
  • 03:34 – Sin #4 – Not playing the long game on content
  • 04:43 – Sin #5 – Basing decisions purely from AB tests
    • 05:50 – You don’t want to have brand confusion
  • 05:56 – Sin #6 – Being schizophrenic with your tests
    • 06:20 – You have to be willing to stomach the pain
    • 06:40 – SEO takes time!
  • 06:55 – Sin #7 – Starting to do any type of marketing without proper tracking
    • 07:20 – No tracking means wasted marketing dollars
  • 07:27 – That’s it for today’s episode!

3 Key Points:

  1. There is no shortcut to marketing. Everything takes time!
  2. The longer the content, the better it ranks.
  3. Marketing costs are inevitable, you have to be willing to stomach the pain.

Leave some feedback:

  • What should we talk about next? Please let us know in the comments below.
  • Did you enjoy this episode? If so, please leave a short review.

Connect with us:

Discover Latest Episodes

Episode
Eric’s Content Plan for 2023 #2298
December 04, 2022

In episode #2298, we speak about Eric's content plan for next year. From more conference appearances to finding a configuration that suits your exact business, there are a number of useful ideas that ...

Episode
Neil’s Content Plan for 2023 #2297
December 03, 2022

In episode #2297, we have a look at Neil's content plan for next year. If you want to hear about Neil scaling back on certain aspects of his content creation, and what you should be aiming for in the ...

Episode
How We Have Been Leveraging AI Writers #2296
December 02, 2022

In episode #2296, Neil and Eric talk about how they have been leveraging AI writers. There have been a lot of developments in the AI space recently, but we are only just starting to uncover how to opt...