Episode #
The Anatomy of New York Times’ Revenue
December 02, 2023

In episode #2624, We discuss the breakdown of the New York Times’ revenue. We highlight the significant role of affiliate marketing in generating income for the company, with Wirecutter affiliate commissions estimated to bring in at least $6 million per month. The New York Times has successfully transitioned into a digital subscription media company, boasting over 10 million subscribers. The company’s strong brand, diverse revenue sources, and focus on high-quality content have contributed to its success.

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT

TIME-STAMPED SHOW NOTES:

  • (00:00) Today’s topic: The Anatomy of New York Times’ Revenue
  • (00:25) Discussion on the potential revenue from affiliate marketing
  • (01:30) Highlights of New York Times’ subscribers and operating profit
  • (02:50) Importance of building a brand for marketing success
  • (03:39) Diversification of revenue sources to protect against SEO changes
  • (04:26) The significance of building a brand over time
  • (05:24) That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

  • Glen Allsopp’s Post

Leave Some Feedback:

  • What should we talk about next? Please let us know in the comments below
  • Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

Discover Latest Episodes

Episode
Agency Trends, Capitalism vs Socialism, and Gary Vee’s Blueprint for the Next Generation
September 10, 2025

In this episode #3038, Eric Siu and Neil Patel break down agency growth and revenue trends, highlighting the effectiveness of outbound marketing in driving results. They also compare capitalism and so...

Episode
How to Create Content for AI, Gymshark’s Sorority Play, and Rethinking Burnout
September 09, 2025

In this episode #3067, Eric and Neil discuss how content creation is shifting from keyword-heavy tactics to covering topics in depth, especially with AI reshaping SEO. They highlight the value of plat...

Episode
AI Is Killing Junior Jobs, Here’s What’s Replacing Them
September 08, 2025

In this episode #3036, Eric and Neil discuss how AI is reshaping the job market, with fewer junior roles available and a growing demand for senior talent. They highlight the importance of adapting thr...