Episode #
The Anatomy of New York Times’ Revenue
December 02, 2023

In episode #2624, We discuss the breakdown of the New York Times’ revenue. We highlight the significant role of affiliate marketing in generating income for the company, with Wirecutter affiliate commissions estimated to bring in at least $6 million per month. The New York Times has successfully transitioned into a digital subscription media company, boasting over 10 million subscribers. The company’s strong brand, diverse revenue sources, and focus on high-quality content have contributed to its success.

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TIME-STAMPED SHOW NOTES:

  • (00:00) Today’s topic: The Anatomy of New York Times’ Revenue
  • (00:25) Discussion on the potential revenue from affiliate marketing
  • (01:30) Highlights of New York Times’ subscribers and operating profit
  • (02:50) Importance of building a brand for marketing success
  • (03:39) Diversification of revenue sources to protect against SEO changes
  • (04:26) The significance of building a brand over time
  • (05:24) That’s it for today! Don’t forget to rate, review, and subscribe!

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Links Mentioned in Today’s Episode:

  • Glen Allsopp’s Post

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