In episode #2401, Neil and Eric talk about the app tracking transparency recession. The tech industry has been having a tough time, with massive lay-offs making regular headlines and increasing tracking and privacy changes leaving some companies scrambling to adapt while others continue relatively unaffected. We delve into the app tracking transparency recession, how to understand it within the broader context of the current economic downturn, and how you should be adapting as a company. To learn more about this phenomenon and why now is the time to harness your creativity and find new opportunities, be sure to tune in today!

TIME-STAMPED SHOW NOTES:

• [00:20] Today’s topic: The App Tracking Transparency Recession.
• [00:30] An overview of what the app tracking transparency recession is.
• [00:52] Why the tech industry is experiencing a more intense recession than the rest of the economy?
• [01:05] Apple’s iOS changes and how it has affected select tech companies.
• [03:11] How to adapt during this turbulent time.
• [04:11] Why do marketing companies have a chance to be more creative and find new opportunities?
• [05:36] How AI and data analytics tools can help address the rise in tracking and privacy changes.
• [06:27] Why marketers should be asking clients about what will help them most. 
• [07:40] That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

• Stratechery by Ben Thompson
• Meta
• Snap Inc.
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• NP Digital << Neil’s ad agency
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• Twitter @ericosiu

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