In Episode #62 Eric and Neil discuss their secrets for successfully recording and promoting podcasts. Listen as they share the physical tools they use, they software they rely on to produce The Marketing School, and the key concepts you need to master if you want to successfully promote your show.
Time Stamped Show Notes:
- 00:25 – Today’s Topic: The Art of Promoting and Recording Podcasts
- 00:35 – Microphones and recording multiple times
- 01:15 – Recording software
- 01:18 – Quicktime
- 01:25 – Issues Neil and Eric experienced
- 01:58 – ECamm
- 02:25 – Screenflow crashed twice
- 01:18 – Quicktime
- 02:33 – Microphones to use
- 03:35 – Neil and Eric save 3 files for every recording
- 09:50 – Promoting a podcast
- 03:53 – Email blast
- 04:20 – Libsyn is not that accurate
- 04:41 – Product Hunt
- 05:59 – Email digest
- 05:29 – Shure MV88
- 06:30 – The BEST strategy in promoting
- 07:42 – The Art of Charm Podcast
- 08:37 – The more you can automate, the better
- 08:45 – Edgar
- 09:06 – Keep Retweeting episodes on Twitter
- 09:58 – As long as you’re providing value, you’re doing the right thing
- 10:11 – That’s the end of today’s episode!
3 Key Points:
- Use different tools and software when recording.
- Always have a backup—ALWAYS.
- Interview other people who are already popular—let their networks do the promotion for you.
Resources Mentioned:
- Quicktime – The most stable software for Neil
- ECamm – Software Eric and Neil uses when on Skype
- Screenflow – Another software for recording
- Blue Yeti – Mic Eric is using in this podcast
- ATR2100 – Another mic Eric and Neil uses
- Libsyn – Used to track podcast statistics
- Product Hunt – Website where Erik lists their podcast
- Shure MV88 – Eric’s iPhone mic
- The Art of Charm Podcast – A podcast Eric mentioned
- Edgar – Tool that sets your social media posts
Leave some feedback:
- What should we talk about next? Please let us know in the comments below.
- Did you enjoy this episode? If so, please leave a short review.
Connect with us:
Discover Latest Episodes
In this episode, hosts Neil and Eric break down the K-shaped future of software engineering, marketing, and white-collar work in the age of AI. They explain why senior talent is winning while junior r...
Neil and Eric break down why revenue per employee is exploding and what AI means for the future of work, education, and careers. They unpack ARR per FTE trends, why top companies need fewer people, an...
Neil and Eric break down how AI is reshaping sales, hiring, and enterprise growth, from AI agents booking demos to why AI-driven outreach is making it harder to stand out. They dive into AI fluency, h...