Episode #1510
The Best B2B LinkedIn Marketing Strategies
September 21, 2020

In episode #1510, we share our thoughts on the best B2B LinkedIn marketing strategy. From using carousels and boosting early engagement by posting on group chats to driving conversions using LinkedIn’s autofill function and more, tune in for all the best paid and organic strategies you can use to grow on LinkedIn!

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: The Best B2B LinkedIn Marketing Strategy.
  • [00:42] How carousels work and the value of posting them for building organic traffic.
  • [01:05] Hacking LinkedIn’s early engagement preferences by posting to group chats.
  • [01:34] Put a link to your post in the first comment, not the post itself.
  • [01:49] Users can autofill their lead information on your website using LinkedIn’s autofill function.
  • [02:11] Reaching out to second and third-degree connections that like your post to find people on their team who your product suits.
  • [02:52] Making groups for your target audience in your region and networking in them.
  • [03:29] Using LinkedIn’s events feature to connect with your contacts. 
  • [03:45] Start running LinkedIn ads if you know your audience’s LTV.
  • [04:17] That’s it for today!
  • [04:20] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

 

Links Mentioned in Today’s Episode:

 

ClickFlow

 

Leave Some Feedback:

 

  • What should we talk about next? Please let us know in the comments below
  • Did you enjoy this episode? If so, please leave a short review.

 

Connect with Us: 

 

Discover Latest Episodes

Episode
How big agency M&A and hiring works, and World’s richest man on being a ‘working boss’
July 19, 2024

In episode #2782, we discuss the challenges of competing with companies like Andreessen Horowitz in terms of recruiting and compensation, the hiring process and the value of hiring executives who have...

Episode
How Trump made his assassination attempt a marketable moment, Why you can’t trust CNN or Washington Post anymore, BlackRock pulls commercial that included Trump rally shooter, and Companies pull ads during the shooting from social media
July 18, 2024

In episode #2781, we discuss the recent assassination attempt on former President Trump, how he turned the incident into a marketable moment and the reactions from the mainstream media and corporation...

Episode
Why Elon Musk doesn’t use data when creating new innovations, How marketing can backfire: Roaring Kitty purchased $245M of Chewy, and Search everywhere optimization: platforms SEOs need to optimize for beyond Google
July 17, 2024

In episode #2780, we discuss why Elon Musk's use of data in innovation is a mix of yes and no, Starlink Mini, Roaring Kitty's lawsuit, the importance of hiring good people, and the new version of SEO....