Episode #868
The Best Marketers Do This
December 16, 2018

In episode #868, we discuss a tactic that the best marketers use. Tune in to hear what you can do to up your game.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: The Best Marketers Do This
  • [00:40] The best marketers document.
  • [01:04] Whatever tactic you’re using, document it so that it’s repeatable for other people on your team.
  • [01:35] You won’t know what is working unless you document it.
  • [02:22] Eric documents anything he has done two or three times.
  • [02:36] Tracking in Google Drive was difficult, so Eric’s team had to come up with alternative solutions.
  • [03:00] Create an internal workplace Wiki to track everything.
  • [03:45] Looop is a great training option, as is Trainual.
  • [04:15] If you are going to document, get the whole company on board.
  • [05:03] It’s a chore, but in the long run you will appreciate the work you put into documenting everything.
  • [05:50] Make sure you have someone organizing the documentation process.
  • [06:04] That’s it for today!
  • [06:10] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

Leave some feedback:

  • What should we talk about next? Please let us know in the comments below.
  • Did you enjoy this episode? If so, please leave a short review.

Connect with us:

Discover Latest Episodes

Episode
What Partnering Can Be a Better Form of Marketing?
July 31, 2025

In episode #3015, Eric Siu and Neil Patel discuss the value of partner marketing and the balance leaders need to strike between teaching and doing. They also cover the rising costs of podcast sponsors...

Episode
How to Produce Content at Scale With Podcasting, Content, and Webinars
July 30, 2025

In this episode #3014, Eric Siu and Neil Patel discuss scaling content through podcasts, webinars, and short-form videos. They dive into the economics and effectiveness of webinars, the pros and cons ...

Episode
Elon vs. Zuck – $1B Compute vs. $1B Humans
July 29, 2025

In this episode #3013, Eric Siu and Neil Patel discuss Elon Musk’s $1B bet on compute versus Zuckerberg’s $1B spend on AI talent. They explore buy vs. build strategies, ChatGPT’s evolving rankin...