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Eric brings the DHH question — outspend or outteach? — and the hosts take sides on the cheapest marketing that almost nobody has the patience to do. Then it gets personal: why Bezos Expeditions invested in Basecamp, whether pressure makes winners, the hairy reality of agency M&A (data rooms, earn-outs, and numbers that never survive diligence), a tale of two agency contractors, and why revenue beats views every single time. A candid operator’s episode on teaching, buying, and building agencies.
Key takeaways
◾Outteaching compounds — it’s the free marketing nobody commits to
◾In agency M&A, the seller’s numbers never survive the data room
◾Optimize for revenue, not reach
Chapters
00:00 Outspend vs outteach: the DHH question
01:12 Bezos and Basecamp
02:21 Pressure makes winners
05:48 The agency M&A trap
09:55 Managing mistakes properly
12:09 A tale of two agencies
18:33 Revenue over views
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