Episode #
The Best Paid Acquisition Channels for Newsletters #2580
October 13, 2023

In episode #2580, we break down the best-paid acquisition channels for newsletters. Growing your newsletter has become sexy once again, and today we unpack the lessons from Matt McGarry’s article ‘The Best Paid Acquisition Channels For Newsletters’. Join us as we take a closer look at the best ad sources for your newsletter, how to make sure your newsletter doesn’t suck, and what you can do to maximize your ad strategy. For a detailed breakdown of the best-paid acquisition channels for your newsletter, along with actionable marketing advice, be sure to tune in today!
TIME-STAMPED SHOW NOTES:

[00:00] Today’s topic: The Best Paid Acquisition Channels for Newsletters.

[00:11] Matt McGarry’s success with newsletters, adding subscribers, and paid acquisitions.

[01:21] An overview of the best ad sources for newsletters. 

[03:15] Why do you need to make sure your newsletter doesn’t suck.

[03:53] The best ways to use X and TikTok ads to drive traffic to your newsletter.

[04:55] Strategies for buying low-priced ads.

[05:48] Why you should experiment and take ad ratings into account.

[08:38] The downsides of email co-registration. 

[09:04] That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

Don’t forget to help us grow by subscribing and liking on YouTube!

The Hustle

Morning Brew

‘The Best Paid Acquisition Channels For Newsletters’

Matt McGarry on X

Newsletter Operator

GrowLetter

Beehiiv

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below

Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

Single Grain << Eric’s ad agency

NP Digital << Neil’s ad agency

X @neilpatel 

X @ericosiu

Discover Latest Episodes

Episode
The 24-Hour Rule That Will Save Your Company
February 26, 2026

Neil and Eric break down why AI is reshaping business faster than most leaders realize, sparked by Satya Nadella’s vision of all in one product managers, designers, and developers. They react to Cla...

Episode
Are You Just An AI Slop Cannon?
February 25, 2026

AI is reshaping the K-shaped economy and separating high agency leaders from low agency workers. In this episode, hosts Neil and Eric break down what the K-shaped economy means, how AI mastery creates...

Episode
The YouTube Algorithm Update No One Is Talking About
February 24, 2026

Neil and Eric break down why YouTube is cracking down on sensational headlines after a filtered video with a 9% CTR stalled in traffic. They share hard-earned lessons from early clickbait marketing da...