Episode #
The Best Paid Acquisition Channels for Newsletters
October 13, 2023

In episode #2580, we break down the best-paid acquisition channels for newsletters. Growing your newsletter has become sexy once again, and today we unpack the lessons from Matt McGarry’s article ‘The Best Paid Acquisition Channels For Newsletters’. Join us as we take a closer look at the best ad sources for your newsletter, how to make sure your newsletter doesn’t suck, and what you can do to maximize your ad strategy. For a detailed breakdown of the best-paid acquisition channels for your newsletter, along with actionable marketing advice, be sure to tune in today!


  • (00:00) Today’s topic: The Best Paid Acquisition Channels for Newsletters.
  • (00:11) Matt McGarry’s success with newsletters, adding subscribers, and paid acquisitions.
  • (01:21) An overview of the best ad sources for newsletters.
  • (03:15) Why do you need to make sure your newsletter doesn’t suck.
  • (03:53) The best ways to use X and TikTok ads to drive traffic to your newsletter.
  • (04:55) Strategies for buying low-priced ads.
  • (05:48) Why you should experiment and take ad ratings into account.
  • (08:38) The downsides of email co-registration.
  • (09:04) That’s it for today! Don’t forget to rate, review, and subscribe!

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