In episode #1366, we talk about the best type of content to create during rocky times! As the landscape continues to shift and change with the uncertainty of the coronavirus pandemic, it is important for your business to stay agile and responsive. Tune in to hear how you can adapt your content to suit the current situation!
TIME-STAMPED SHOW NOTES:
- [00:25] Today’s topic: The Best Type of Content to Create During Rocky Times.
- [00:35] Responding to the current climate and the difficult circumstances in which we find ourselves.
- [01:08] The helpful service of well-presented, useful data.
- [01:51] Looking at the last year of trends to point you in the right direction.
- [02:40] Using Twitter, Ahrefs and BuzzSumo to explore trends and content.
- [03:15] Neil’s early coronavirus blogpost and its popularity.
- [04:01] Creating infographics and creating links to the original source.
- [04:20] The list of priorities at the moment and appealing to what people need now.
- [05:02] Remaining flexible and responding to the specific day.
- [06:04] That’s it for today!
- [06:11] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.
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