In episode #2675, we discuss the advantages of being niche famous versus being well-known in a massive Total Addressable Market (TAM). We explore examples such as Kylie Jenner and Sam Altman, highlighting the importance of monetization and privacy. Learn why building a brand like Google or Tesla can be more lucrative than personal branding, and discover how niche fame can offer power and protection.
Don’t forget to help us grow by subscribing and liking on YouTube!
Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)
TIME-STAMPED SHOW NOTES:
- (00:00) Today’s topic: The Best Type of Fame to Get the Most Money
- (00:06) Neil’s opinion on the best type of fame: Being well-known in a massive total addressable market (TAM)
- (00:32) Kylie Jenner’s fame in the beauty industry
- (01:11) Eric’s opinion on the best type of fame: Niche fame for industry recognition and privacy
- (02:00) Neil discusses the challenges of monetizing fame in a wide audience
- (03:33) Eric shares an example of a niche audience with potential for monetization
- (03:59) Neil highlights the importance of a niche with a large TAM for profitability
- (04:28) Discussion on Sam Altman’s niche fame and potential for future recognition
- (05:35) Conclusion: Balancing fame, privacy, and profitability
- (06:00) Neil mentions Brian Dean’s new YouTube channel for exploding topics
- (06:29) Neil describes the content of Brian Dean’s first video and its relevance
- (07:23) Neil emphasizes the financial potential of building non-personal branded companies
- (08:02) Eric adds an example of a factory that produces products for a lower cost
- (08:50) Eric clarifies the limitations of accessing the factory mentioned
- (09:10) That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!
Leave Some Feedback:
- What should we talk about next? Please let us know in the comments below
- Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
- Single Grain << Eric’s ad agency
- NP Digital << Neil’s ad agency
- X @neilpatel
- X @ericosiu
See omnystudio.com/listener for privacy information.
Discover Latest Episodes
In this episode, Eric and Neil break down the evolution of SEO into GEO, AEO, and LLMO, and why marketers must adapt to shifting client demands. They explore how platforms like Reddit and YouTube now ...
In this episode #3042, Eric and Neil break down the competitive landscape and market positioning, the role of personalization in advertising, and hiring strategies that spotlight candidates with prove...
In this episode #3041, Eric and Neil discuss how to win big enterprise logos by focusing on relationships, networking, and long-term trust. They explain the role of RFPs, challenges in tracking leads,...