Episode #
The Best Type of Fame to Get the Most Money
February 12, 2024

In episode #2675, we discuss the advantages of being niche famous versus being well-known in a massive Total Addressable Market (TAM). We explore examples such as Kylie Jenner and Sam Altman, highlighting the importance of monetization and privacy. Learn why building a brand like Google or Tesla can be more lucrative than personal branding, and discover how niche fame can offer power and protection.


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Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT



  • (00:00) Today’s topic: The Best Type of Fame to Get the Most Money
  • (00:06) Neil’s opinion on the best type of fame: Being well-known in a massive total addressable market (TAM)
  • (00:32) Kylie Jenner’s fame in the beauty industry
  • (01:11) Eric’s opinion on the best type of fame: Niche fame for industry recognition and privacy
  • (02:00) Neil discusses the challenges of monetizing fame in a wide audience
  • (03:33) Eric shares an example of a niche audience with potential for monetization
  • (03:59) Neil highlights the importance of a niche with a large TAM for profitability
  • (04:28) Discussion on Sam Altman’s niche fame and potential for future recognition
  • (05:35) Conclusion: Balancing fame, privacy, and profitability
  • (06:00) Neil mentions Brian Dean’s new YouTube channel for exploding topics
  • (06:29) Neil describes the content of Brian Dean’s first video and its relevance
  • (07:23) Neil emphasizes the financial potential of building non-personal branded companies
  • (08:02) Eric adds an example of a factory that produces products for a lower cost
  • (08:50) Eric clarifies the limitations of accessing the factory mentioned
  • (09:10) That’s it for today! Don’t forget to rate, review, and subscribe!

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