Episode #
The Best Way To Do Paid Media Is… Not To Do Paid Media?!
August 30, 2023

In episode #2550, we challenge the traditional notion of paid media by exploring an alternative perspective: the possibility that the best approach might involve not relying on paid media at all! Join us as we unpack the strategies and considerations that support this perspective. We discuss organic growth, content quality, what you should be focused on, and building strong communities as potential alternatives to paid media. We also share insights into how a strategic focus on these areas could yield long-term results without the dependence on paid advertising. To discover the potential of non-traditional approaches to achieve effective and sustainable growth for your business, tune in now!


  • [00:00] Today’s topic: the best way to do paid media is… not to do paid media?!
  • [00:30] A breakdown of how the marketing landscape is shifting.
  • [01:03] The highest leverage point in paid marketing.
  • [02:01] Finding a balance between marketing and content.
  • [02:33] Steps to reach your full marketing potential.
  • [03:05] What you should be focusing on: soft content marketing.
  • [04:01] Why optimizing your creative content is essential.
  • [05:22] Advice for enhancing your creative content. 
  • [06:11] The high-risk, high-reward nature of advertising.
  • [06:31] That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

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