In episode #2371, we talk about the best way to engineer word-of-mouth marketing. We all know the usefulness of free, word-of-mouth marketing, but how can you engineer it for your offer? In this episode, we explore a few examples and ideas that might get the cogs turning for you. Tune in to hear about viral content, freemium models, and more!

TIME-STAMPED SHOW NOTES:

• [00:22] Today’s topic: The Best Way to Engineer Word of Mouth Marketing.
• [00:30] What is word-of-mouth marketing and why is it important?
• [01:32] Standing out and becoming indispensable.
• [02:26] Weighing the usefulness of referral programs.
• [03:15] Basing your offer on price, and creating a free version.
• [05:39] Using viral content as a means to build hype and promote your offers.
• [08:01] That’s it!
• [08:06] Go to https://www.marketingschool.io for more resources!

Links Mentioned in Today’s Episode:

• Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro
• Seth Godin
• Purple Cow
• Linchpin 
• Harmon Brothers
• Ubersuggest 
• Dharmesh Shah
• HubSpot 
• $100M Offers
• Alex Hormozi
• Coffeezilla  
• Logan Paul 

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• Neilpatel.com
• Quick Sprout 
• Growth Everywhere
• Single Grain
• Twitter @neilpatel 
• Twitter @ericosiu

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