Episode #
The Best Way to Engineer Word of Mouth Marketing #2371
February 16, 2023

In episode #2371, we talk about the best way to engineer word-of-mouth marketing. We all know the usefulness of free, word-of-mouth marketing, but how can you engineer it for your offer? In this episode, we explore a few examples and ideas that might get the cogs turning for you. Tune in to hear about viral content, freemium models, and more!
TIME-STAMPED SHOW NOTES:

[00:22] Today’s topic: The Best Way to Engineer Word of Mouth Marketing.

[00:30] What is word-of-mouth marketing and why is it important?

[01:32] Standing out and becoming indispensable.

[02:26] Weighing the usefulness of referral programs.

[03:15] Basing your offer on price, and creating a free version.

[05:39] Using viral content as a means to build hype and promote your offers.

[08:01] That’s it!

[08:06] Go to https://www.marketingschool.io for more resources!

Links Mentioned in Today’s Episode:

Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

Seth Godin

Purple Cow

Linchpin 

Harmon Brothers

Ubersuggest 

Dharmesh Shah

HubSpot 

$100M Offers

Alex Hormozi

Coffeezilla  

Logan Paul 

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below

Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

Neilpatel.com

Quick Sprout 

Growth Everywhere

Single Grain

Twitter @neilpatel 

Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

Discover Latest Episodes

Episode
The AI Influencer That Makes $10M A Year
February 18, 2025

In episode #2918, Eric and Neil explore the emergence of AI influencers, their impact on marketing, and the unconventional leadership style of Elon Musk. They delve into the importance of authenticity...

Episode
YouTube Citation Surges 414 Percent in AI Overviews
February 17, 2025

In episode #2918, Eric Siu and Neil Patel discuss the significant rise of YouTube as a platform for AI content creation and its potential as a podcasting network. They emphasize the importance of crea...

Episode
The 14% Conversion Boost That Most Companies Miss
February 14, 2025

In episode #2917, Eric Siu and Neil Patel discuss the impact of Buy Now Pay Later solutions in B2B markets, the importance of appearance in business settings, the effectiveness of Super Bowl ads, and ...