Episode #
The Best Way to Engineer Word of Mouth Marketing
February 16, 2023

In episode #2371, we talk about the best way to engineer word-of-mouth marketing. We all know the usefulness of free, word-of-mouth marketing, but how can you engineer it for your offer? In this episode, we explore a few examples and ideas that might get the cogs turning for you. Tune in to hear about viral content, freemium models, and more!

TIME-STAMPED SHOW NOTES:

  • [00:22] Today’s topic: The Best Way to Engineer Word of Mouth Marketing.
  • [00:30] What is word-of-mouth marketing and why is it important?
  • [01:32] Standing out and becoming indispensable.
  • [02:26] Weighing the usefulness of referral programs.
  • [03:15] Basing your offer on price, and creating a free version.
  • [05:39] Using viral content as a means to build hype and promote your offers.
  • [08:01] That’s it!
  • [08:06] Go to https://www.marketingschool.io for more resources!

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