Episode #525
The Best Way to Market to Individuals Who Make Over $150K a Year
January 07, 2018

In episode #525, Eric and Neil discuss the best way to market to people making more than $150K per year. Tune in to hear the exciting ideas they have to boost your reach and potential earnings.

Time-Stamped Show Notes:

  • [00:27] Today’s Topic: The Best Way to Market to Individuals Who Make Over $150K a Year
  • [00:37] There was an article on the Salesforce Blog about podcasts. According to the article, 16% of the people who listen to podcasts make over $150,000/year.
  • [01:01] In addition, that 16% listens to roughly five hours of podcasts per week.
  • [01:07] So, if you want to target that 16%, you should consider starting a podcast to increase your traffic and sales.
  • [01:18] Marketing School gets about 550,000 listens per week.
  • [01:38] If you don’t want to create a podcast, you can simply advertise on a podcast.
  • [01:55] You can target your ads towards a certain income group on Facebook.
  • [02:28] You can target prominent Venture Capitalists on Twitter or similar types of people.
  • [02:40] Eric likes the idea of targeting people through podcasts. The attention you get from a podcast is unparalleled.
  • [03:05] If you create your own podcast, you can run your own ads to get more subscribers and listeners.
  • [03:21] Eric and Neil considered using Russell Brunson’s method, which required giving away pre-loaded MP3 players.
  • [03:55] iTunes has yet to open advertising for podcasts, but Spotify currently allows it.
  • [04:00] Eric and Neil are planning to expand their marketing plan in 2018.
  • [04:40] Wealthy people tend to listen to podcasts to gain skills that will make them more successful and effective at whatever it is that they do.
  • [05:10] You can do AVM, which is targeting specific companies and accounts.
  • [05:31] If you are delivering the right content to the right people at the right time, you are likely to close sales at a higher rate.
  • [05:51] Marketing School episodes got shorter in 2017, but they started to focus on quality as well as quantity. They want to provide the best possible content to gain more followers.
  • [06:44] Eric and Neil are keen to get your feedback on this podcast. If you like what you’ve been hearing, please leave a review!
  • [06:47] That’s it for today!
  • [06:49] Go to singlegrain.com/giveaway if you want to get in on a special giveaway opportunity!

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