Episode #525
The Best Way to Market to Individuals Who Make Over $150K a Year
January 07, 2018

In episode #525, Eric and Neil discuss the best way to market to people making more than $150K per year. Tune in to hear the exciting ideas they have to boost your reach and potential earnings.

Time-Stamped Show Notes:

  • [00:27] Today’s Topic: The Best Way to Market to Individuals Who Make Over $150K a Year
  • [00:37] There was an article on the Salesforce Blog about podcasts. According to the article, 16% of the people who listen to podcasts make over $150,000/year.
  • [01:01] In addition, that 16% listens to roughly five hours of podcasts per week.
  • [01:07] So, if you want to target that 16%, you should consider starting a podcast to increase your traffic and sales.
  • [01:18] Marketing School gets about 550,000 listens per week.
  • [01:38] If you don’t want to create a podcast, you can simply advertise on a podcast.
  • [01:55] You can target your ads towards a certain income group on Facebook.
  • [02:28] You can target prominent Venture Capitalists on Twitter or similar types of people.
  • [02:40] Eric likes the idea of targeting people through podcasts. The attention you get from a podcast is unparalleled.
  • [03:05] If you create your own podcast, you can run your own ads to get more subscribers and listeners.
  • [03:21] Eric and Neil considered using Russell Brunson’s method, which required giving away pre-loaded MP3 players.
  • [03:55] iTunes has yet to open advertising for podcasts, but Spotify currently allows it.
  • [04:00] Eric and Neil are planning to expand their marketing plan in 2018.
  • [04:40] Wealthy people tend to listen to podcasts to gain skills that will make them more successful and effective at whatever it is that they do.
  • [05:10] You can do AVM, which is targeting specific companies and accounts.
  • [05:31] If you are delivering the right content to the right people at the right time, you are likely to close sales at a higher rate.
  • [05:51] Marketing School episodes got shorter in 2017, but they started to focus on quality as well as quantity. They want to provide the best possible content to gain more followers.
  • [06:44] Eric and Neil are keen to get your feedback on this podcast. If you like what you’ve been hearing, please leave a review!
  • [06:47] That’s it for today!
  • [06:49] Go to singlegrain.com/giveaway if you want to get in on a special giveaway opportunity!

Leave some feedback:

  • What should we talk about next? Please let us know in the comments below.
  • Did you enjoy this episode? If so, please leave a short review.

Connect with us:

Discover Latest Episodes

Episode
How I bought a podcast, The valuation of podcasts, The risk of being overtaken & more
February 23, 2024

In episode #2684, we delve deep into the value of podcasting, particularly from an M&A perspective as our guest, Ralph Burns, discusses purchasing a podcast and its impact on business. ...

Episode
Yeezy $0 production spend on Super Bowl ad to make $19.7m, Super Bowl Ad or MrBeast Ad?, Microsoft, OpenAI, Google and others agree to combat election-related deepfakes
February 22, 2024

In episode #2683, we discuss the effectiveness of Super Bowl ads and the rise of deepfake technology. We delve into the astronomical costs of Super Bowl ads, questioning their return on investment (RO...

Episode
Syed Balkhi’s Unconventional Wealth Building Strategies
February 21, 2024

Syed Balkhi and Eric Siu discuss the power of compounding and the importance of maintaining friendships with other high performers. Syed shares his philosophy of giving unconditionally and compounding...