In Episode #52 Neil and Eric discuss the all-too-common challenge of finding great ideas for blog topics. Listen as they share a number of their favorite tools, proven techniques, and secret sources for marquee content.
Time Stamped Show Notes:
- 00:23 – Today’s topic: How to research new blog topics?
- 00:42 – Hold weekly meetings and crowdsource idea generation
- 01:00 – You can also tap into your email list
- 01:50 – Tap into feedly.com
- 02:05 – Neil only sources his audience for blog/podcast topics
- 02:31 – What type of problems are you hearing about again and again at conferences and industry events?
- 02:50 – BuzzSumo and Brian Dean’s Skyscraper Technique
- 04:00 – TrackReddit
- 04:48 – Tap into article sub-headers and use those sub-headers to create individual posts
- 05:30 – What have people engaged with in the past?
- 06:56 – Digital Marketer – Headline Ideas
- 07:15 – Aaron Ageis Quick Sprout
3 Key Points:
- Tap into the hive mind (aka the crowd).
- Listen into your industry’s buzz.
- Try transforming sub-headers from older content into stand-alone pieces.
Leave some feedback:
- What should we talk about next? Please let us know in the comments below.
- Did you enjoy this episode? If so, please leave a short review.
Connect with us:
Discover Latest Episodes
Some agencies win clients by inviting decision makers to Formula One boxes, but Neil prefers the way banks play the wine and dining game. Bank of America sent his CFO to a World Cup game with the hote...
Eric built thumbnail, editing and posting skills, and his long-form YouTube videos went from about 500 views to 15,000 to 25,000. Some of the team wouldn't use them, so they had to let people go, and ...
Someone added $500K in ARR in a week by putting their app in ChatGPT plugins, and Eric wants Carrot, Answer the Public and Ubersuggest in there too. Neil says that at scale, plugins help retention mor...