Episode #469
The Big Mistake You’re Going to Make With Content Marketing
November 12, 2017

In Episode #469, Eric and Neil discuss the big mistake you’re going to make with content marketing. Tune in to learn how your content can still be rendered useless, even though you’re gaining a load of traffic. You’ll also find out the true goal of content marketing.

Time Stamped Show Notes:

  • 00:27 – Today’s topic: The Big Mistake You’re Going to Make With Content Marketing
  • 00:34 – Most people focus on traffic
    • 00:39 – “Traffic doesn’t equate to sales or leads”
    • 00:48 – Neil’s friend, Mike, of Axe was getting tons of traffic and 5x sales from content marketing which is from paid ads
  • 01:12 – Content marketing doesn’t convert as well as paid ads and other types of marketing strategies
  • 01:31 – Make sure you update your content in a relevant way
  • 02:07 – The goal for content marketing is ROI
  • 02:20 – Neil published content which generated traffic but zero leads
  • 02:44 – “It’s not about producing a lot of content, it’s about producing relevant content”
  • 03:16 – Check your analytics to see what people are reading and looking for and make content from that
  • 03:53 – Traffic isn’t free even if it isn’t paid, since you still invested time
  • 04:02 – Marketing School is giving away 90-day FREE trial to Crazy Egg which is a visual analytics tool
  • 04:22 – That’s it for today’s episode!

3 Key Points:

  1. High traffic doesn’t necessarily equate to sales or leads.
  2. Create content that is relevant for your paying customers.
  3. Check your analytics to find out what your people are ready and looking for—build new, relevant content linked to those topics.

Leave some feedback:

  • What should we talk about next? Please let us know in the comments below.
  • Did you enjoy this episode? If so, please leave a short review.

Connect with us:

Discover Latest Episodes

Episode
Is There Really A Summer Slump In B2B Marketing?, How We Are Managing Multiple Offers Right Now, What Are We Doing To Build A Brand
June 12, 2025

In this episode #2987, Eric Siu and Neil Patel discuss navigating B2B summer slumps, managing multiple offers, and building authentic brands. They also explore the emotional side of AI-generated conte...

Episode
Meta Is Letting AI Do All The Ad Work, Elon VS Trump- A Lesson On What You Shouldn’t Do Online, We’re Seeing Marketing Pick Up In Countries That Are Cutting Rates
June 11, 2025

In this episode #2986, Eric Siu and Neil Patel discuss AI in advertising, the need for human-AI collaboration, and challenges for small businesses. They also touch on online feuds and global marketing...

Episode
Famed Investor Asserts That AI Is Underhyped, How ChatGPT Connectors Are Changing The Game For Businesses
June 10, 2025

In this episode #2985, Eric Siu and Neil Patel discuss the rapid rise of AI adoption, major infrastructure investments, and the future of AI in marketing. They explore market valuations, the efficienc...