Episode #469
The Big Mistake You’re Going to Make With Content Marketing
November 12, 2017

In Episode #469, Eric and Neil discuss the big mistake you’re going to make with content marketing. Tune in to learn how your content can still be rendered useless, even though you’re gaining a load of traffic. You’ll also find out the true goal of content marketing.

Time Stamped Show Notes:

  • 00:27 – Today’s topic: The Big Mistake You’re Going to Make With Content Marketing
  • 00:34 – Most people focus on traffic
    • 00:39 – “Traffic doesn’t equate to sales or leads”
    • 00:48 – Neil’s friend, Mike, of Axe was getting tons of traffic and 5x sales from content marketing which is from paid ads
  • 01:12 – Content marketing doesn’t convert as well as paid ads and other types of marketing strategies
  • 01:31 – Make sure you update your content in a relevant way
  • 02:07 – The goal for content marketing is ROI
  • 02:20 – Neil published content which generated traffic but zero leads
  • 02:44 – “It’s not about producing a lot of content, it’s about producing relevant content”
  • 03:16 – Check your analytics to see what people are reading and looking for and make content from that
  • 03:53 – Traffic isn’t free even if it isn’t paid, since you still invested time
  • 04:02 – Marketing School is giving away 90-day FREE trial to Crazy Egg which is a visual analytics tool
  • 04:22 – That’s it for today’s episode!

3 Key Points:

  1. High traffic doesn’t necessarily equate to sales or leads.
  2. Create content that is relevant for your paying customers.
  3. Check your analytics to find out what your people are ready and looking for—build new, relevant content linked to those topics.

Leave some feedback:

  • What should we talk about next? Please let us know in the comments below.
  • Did you enjoy this episode? If so, please leave a short review.

Connect with us:

Discover Latest Episodes

Episode
How AI Is Hacking the Psychology of Sales to Boost Revenue with Tamara Loehr
September 21, 2023

At the Leveling Up Founders' event, Tamara Loehr discusses her best practices in business, managing offshore teams abroad, and the significance of establishing a learning management system process. TI...

Episode
The Creator Economy 2.0 #2562
September 20, 2023

In episode #2562, we are discussing creator economy 2.0 and the different (theoretical) dynamics at play that make it difficult to build a creator startup in 2023. Tune in to hear a breakdown of the 4...

Episode
How to Find and Fix the Pain Points in Your Conversion Flow Even If You Don’t Have Traditional Metrics with Ravi Theja Yada
September 19, 2023

Ravi Theja Yada explains why behavioral analytics is superior to traditional metrics when it comes to understanding your consumers at the Leveling Up Founders' event. TIME-STAMPED SHOW NOTES:...