Episode #1194
The Biggest Marketing Blunder Eric Made in 2019 (and What You Can Learn From It)
November 07, 2019

In episode #1194, we discuss Eric’s biggest marketing blunder of the year. Rebuilding a website can be tricky and there is a range of factors to keep in mind before you can roll out the revised version. Tune in to hear what is on our checklist that will help you to avoid making the same mistake! 

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: The Biggest Marketing Blunder of 2019. 
  • [00:34] Trusting the developer instead of following the checklist when doing a website rebuild. 
  • [01:21] Don’t assume anything about what a new developer might/might not know.
  • [01:35] Communication is key: establishing the tracking, lead flow, redirections, etc. 
  • [02:36] Why Neil never does website redesigns and how he approaches changes.
  • [03:39] The checklist for making sure that you rebuild correctly. 
  • [04:23] Doing big changes to a website during a slow period, such as over the weekend. 
  • [04:50] Benchmarking with your old data and ensuring that internal links are right.
  • [05:17] An example of how you would keep internal links effective. 
  • [06:10] Make sure you have a backup!
  • [06:22] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Leave Some Feedback:

 

  • What should we talk about next? Please let us know in the comments below
  • Did you enjoy this episode? If so, please leave a short review.

 

Connect with Us: 

Discover Latest Episodes

Episode
AOA sneak peek: The Future of Agencies with AI
May 25, 2024

In this bonus episode, we give you a sneak peek into what our Agency Owners Association (AOA) hangouts look like. We discuss acquisitions, the future of agencies with AI, the impact of AI on SEO, the ...

Episode
Is the ad spend on the Super Bowl or Olympics worth it? It depends on whom you ask, Disney maximizes streaming with surprise Disney+, Hulu, and Max bundle
May 24, 2024

In episode #2746, we discuss the effectiveness of ad spend on events like the Super Bowl and Olympics, the use of technology for website enrichment and lead generation, the value of partnerships, and ...

Episode
Gamestop shoots up 91% off a meme, L’Oreal, a $250B company, fails at Kickstarter, How VCs are using podcasts to lure founders, Can you manipulate SEO results using LinkedIn Pulse?
May 23, 2024

In episode #2745, we discuss the power of memes and social media in driving stock prices, the importance of understanding the purpose of platforms like Kickstarter, the value of building relationships...