In episode #1774, we talk about the biggest SEO opportunity you are missing. When it comes to SEO, people typically believe that ranking high is a matter things like of backlinks, keywords, and on-page errors. It is easy to get so obsessed with optimizing for these features that you miss the main aim: solving the client’s problem!
TIME-STAMPED SHOW NOTES:
- [00:25] Today’s topic: The Biggest SEO Opportunity You’re Missing.
- [00:27] People want to easily find the solution to a problem they search Google for.
- [01:12] Typical SEO features like backlinks catch the attention of algorithms but not people.
- [01:42] Solving people’s problems is the real key to ranking high on Google.
- [02:04] The mistakes Eric made early on.
- [02:47] Approaching SEO from a customer-centric mindset.
- [04:10] Go to marketingschool.io/live to hang out with Neil and Eric in September.
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