Episode #512
The Biggest Thing that Will Change in Marketing in 2018 and Beyond
December 25, 2017

In Episode #512, Eric and Neil talk about how marketing is where all the attention is and today that attention is split in many different ways. Tune in to learn how marketing has evolved from just content marketing to much more, the need to be omnipresent, and how audiences differ not just on channels but also on devices.

Time-Stamped Show Notes:

  • [00:27] – Today’s topic: The Biggest Thing that Will Change in Marketing in 2018 and Beyond
  • [00:45] – Years ago most marketing being done was strictly content marketing.
  • [01:19] – Attention is so very split now and because of that a marketing plan needs to use all available channels.
  • [02:33] – Some examples of people, such as Tai Lopez, who are making the most of all channels.
  • [03:10] – Make sure you are omnipresent. When people start telling you that they are seeing you everywhere, you’re doing something right.
  • [04:19] – People are seeing what’s happening in the world through social media and it often serves as a major new source.
  • [05:20] – In the beginning focus on one channel and then develop a plan on how to branch off and build your omnipresence.
  • [06:00] – The audience is different not just from channel to channel, but also on devices, as in mobile vs desktop.
  • [07:20] – What it means to be a T-shaped marketer.
  • [08:12] – That’s it for today!
  • [08:14] – Go to SingleGrain.com/giveaway for a special giveaway.

Leave some feedback:

  • What should we talk about next? Please let us know in the comments below.
  • Did you enjoy this episode? If so, please leave a short review.

Connect with us:

Discover Latest Episodes

Episode
25.6% of All Searches Are Now Zero Click and Here’s What You Should Do #2295
December 01, 2022

In episode #2295, Neil and Eric talk about how 25.6% of all searches are now zero-click, and what you should do. Google’s new methods for displaying search results are becoming increasingly sophisti...

Episode
Should You Hire Friends or Family? #2294
November 30, 2022

In episode #2294, we discuss whether or not you should hire friends and family. Regardless of the size of your business, hiring someone from your inner circle can be complicated! Ultimately, it comes ...

Episode
Why Some Ad Platforms Will Struggle in The Future #2293
November 29, 2022

In episode #2293, Neil and Eric discuss why some ad platforms will struggle in the future. Apple’s recent privacy changes on iOS have had a significant impact on digital advertising. With Google loo...