Episode #612
The Craziest Marketing Tactic Ever
April 04, 2018

In episode #612, Eric and Neil discuss their craziest marketing schemes. Tune in to hear some out-there ideas that may work for you, as well.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: The Craziest Marketing Tactic Ever
  • [00:36] The craziest thing Eric has ever done was bet an entire company (54 employees, 5 months of cash in the bank).
  • [01:02] He bet everything on video marketing in order to hit numbers.
  • [01:19] He was even surprised that it worked. The company now does $25 Million/year in business.
  • [01:39] At the same time, Neil was spending $20 to acquire a customer and generating $200.
  • [02:02] The craziest thing Neil has ever done was to launch the “Who is Neil Patel?” campaign. Though he got a lot of hate for it, it proved to be very successful.
  • [02:42] It caused everyone to Google his name, which made his brand query shoot up, his search traffic skyrocketed, and his ranking improved.
  • [03:12] You can achieve this by creating quizzes or paying celebrities to be part of an ad campaign, as examples.
  • [03:50] Marketing works whether people love or hate the campaign.
  • [04:32] Buying websites is another great way to improve your ranking.
  • [04:55] Eric wanted to rank for elder-care related keywords, so he bought out some elder-care sites.
  • [05:45] The site would then redirect to their main landing page.
  • [05:52] That’s it for today!
  • [06:01] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

Leave some feedback:

  • What should we talk about next? Please let us know in the comments below.
  • Did you enjoy this episode? If so, please leave a short review.

Connect with us:

 

Discover Latest Episodes

Episode
Cool S**t We’re Doing In AI This Quarter, How This Weird Economy Is Affecting Marketing, How We’re Generating Pipeline In A Weird Economy
May 29, 2025

In this episode #2980, Eric Siu and Neil Patel discuss how AI is revolutionizing advertising, the evolution of digital marketing strategies, and shifting workplace dynamics. They also reflect on the t...

Episode
How Netflix Is Revolutionizing Ad Buying, Bosses Are Done Being ‘Nice’, 14M YouTuber Quits – Is Going Viral Worth It?
May 28, 2025

In this episode #2979, Eric Siu and Neil Patel discuss how AI is transforming advertising, including Netflix's dynamic ad placements. They explore shifts in digital marketing, evolving workplace expec...

Episode
SEO Attribution Is COMPLETELY F**CKED, Dressing Nice Doesn’t Make You More Money, How To Get A 50% Discount On Luxury Clothes
May 27, 2025

In this episode #2978, Eric Siu and Neil Patel discuss the challenges of SEO attribution, the evolution of marketing, and the need to prioritize customer value over metrics. They also explore the role...