Episode #612
The Craziest Marketing Tactic Ever
April 04, 2018

In episode #612, Eric and Neil discuss their craziest marketing schemes. Tune in to hear some out-there ideas that may work for you, as well.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: The Craziest Marketing Tactic Ever
  • [00:36] The craziest thing Eric has ever done was bet an entire company (54 employees, 5 months of cash in the bank).
  • [01:02] He bet everything on video marketing in order to hit numbers.
  • [01:19] He was even surprised that it worked. The company now does $25 Million/year in business.
  • [01:39] At the same time, Neil was spending $20 to acquire a customer and generating $200.
  • [02:02] The craziest thing Neil has ever done was to launch the “Who is Neil Patel?” campaign. Though he got a lot of hate for it, it proved to be very successful.
  • [02:42] It caused everyone to Google his name, which made his brand query shoot up, his search traffic skyrocketed, and his ranking improved.
  • [03:12] You can achieve this by creating quizzes or paying celebrities to be part of an ad campaign, as examples.
  • [03:50] Marketing works whether people love or hate the campaign.
  • [04:32] Buying websites is another great way to improve your ranking.
  • [04:55] Eric wanted to rank for elder-care related keywords, so he bought out some elder-care sites.
  • [05:45] The site would then redirect to their main landing page.
  • [05:52] That’s it for today!
  • [06:01] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

Leave some feedback:

  • What should we talk about next? Please let us know in the comments below.
  • Did you enjoy this episode? If so, please leave a short review.

Connect with us:

 

Discover Latest Episodes

Episode
How We Batch Our Content #2190
August 17, 2022

In episode #2190, we talk about how we batch our content. Depending on whether it’s long-form video, blog posts, or podcast episodes, we have put different processes in place to help us save time an...

Episode
YouTube Success Secrets #2189
August 16, 2022

In episode #2189, Neil and Eric discuss some of the best-kept YouTube success secrets! We share what has worked for us, as well as the mistakes we have made and how you can avoid them. You’ll also l...

Episode
Our Boneheaded YouTube Mistake with Marketing School #2188
August 15, 2022

In episode #2188, we talk about our boneheaded YouTube mistake with Marketing School. Tuning in, you’ll find out how Libsyn helped us automate and grow our views, the mistake we made when we stopped...