Episode #612
The Craziest Marketing Tactic Ever
April 04, 2018

In episode #612, Eric and Neil discuss their craziest marketing schemes. Tune in to hear some out-there ideas that may work for you, as well.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: The Craziest Marketing Tactic Ever
  • [00:36] The craziest thing Eric has ever done was bet an entire company (54 employees, 5 months of cash in the bank).
  • [01:02] He bet everything on video marketing in order to hit numbers.
  • [01:19] He was even surprised that it worked. The company now does $25 Million/year in business.
  • [01:39] At the same time, Neil was spending $20 to acquire a customer and generating $200.
  • [02:02] The craziest thing Neil has ever done was to launch the “Who is Neil Patel?” campaign. Though he got a lot of hate for it, it proved to be very successful.
  • [02:42] It caused everyone to Google his name, which made his brand query shoot up, his search traffic skyrocketed, and his ranking improved.
  • [03:12] You can achieve this by creating quizzes or paying celebrities to be part of an ad campaign, as examples.
  • [03:50] Marketing works whether people love or hate the campaign.
  • [04:32] Buying websites is another great way to improve your ranking.
  • [04:55] Eric wanted to rank for elder-care related keywords, so he bought out some elder-care sites.
  • [05:45] The site would then redirect to their main landing page.
  • [05:52] That’s it for today!
  • [06:01] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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