In episode #2562, we are discussing creator economy 2.0 and the different (theoretical) dynamics at play that make it difficult to build a creator startup in 2023. Tune in to hear a breakdown of the 4 obstacles to building creator startups and even be reminded that there is still always a little bit of hope for creators’ success!
TIME-STAMPED SHOW NOTES:
[00:00] Today’s topic: The Creator Economy 2.0.
[00:34] Why it is so difficult to build a creator startup and the theories of the dynamics at play.
[01:26] Number one: Creator power law.
[01:35] Number two: Battle for the bio link.
[01:51] Number three: The Graduation problem.
[02:11] Number four: Algorithmic feast and famine.
[02:27] Breaking down each of these dynamics at play.
[05:51] That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!
Links Mentioned in Today’s Episode:
Don’t forget to help us grow by subscribing and liking on YouTube!
Go follow Andrew Chen!
Andreessen Horowitz.
Substack.
Threads.
X.
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu
Discover Latest Episodes
Neil and Eric break down Hamilton Helmer’s 7 Powers framework for building a durable competitive business: branding, process power, switching costs, scale economies, cornered resources, network econ...
Neil and Eric break down their biggest marketing predictions for 2026, covering SEO’s rebound, AEO reality checks, AI workflow automation, community building, in-person events, and why switching cos...
Neil and Eric break down why “storyteller” is suddenly the hottest corporate job title, from a Wall Street Journal trend to LinkedIn listings doubling in a year and Vanta paying up to $274,000 for...