Episode #
The Dark Truth About Self-Help Books
October 11, 2023

Mark Manson, the author of ‘The Subtle Art of Not Giving a F*ck,’ sat down with Eric Siu for a one-on-one interview to talk about his journey to 1 million subscribers on YouTube, personal growth, the books he has written, his perspective on the self-help industry, and more. 
TIME-STAMPED SHOW NOTES:

[00:00] – Mark Manson on the self-help industry

[03:00] – Mark Manson’s YouTube channel growth

[03:39] – YouTube is the most important platform today

[06:00] – Mark Manson talks about his experience in traditional media

[09:30] – Mark Manson talks about how his content evolved over time

[10:52] – The concept of “Content Moat”

[14:29] – Mark Manson talks about how he’s developing his content production

[15:40] – How Mark Manson hit 1 million subscribers on YouTube

[18:11] – The most impressive creators on YouTube right now for Mark Manson

[21:00] – Nate O’Brien is done with YouTube

[21:41] – Creator burnout is normal and part of the process

[23:50] – “Debulsh*tize the self-help industry” – Mark Manson

[26:47] – Why Mark Manson thinks Alex Hormozi is brilliant

[30:55] – Mark Manson’s perfect level of fame

[36:40] – Mark Manson on building an audience

[37:41] – The Will Smith book deal

[40:50] – Is it really worth it to write a book?

[42:14] – Mark Manson talks about his content team structure, spending, and online reach

[45:14] – How many books Mark Manson has sold so far

[45:26] – Mark Manson talks about ‘The Subtle Art of Not Giving a F*ck’

[48:19] – Mark Manson talks about his blogs and SEO

[50:50] – Mark Manson talks about his mid-life crisis

[58:48] – How can people stop caring about what other people think about them?

[01:06:57] – Happiness comes from solving problems

[01:08:19] – Trying to avoid rejection is a sense of entitlement

[01:10:00] – Mark Manson on therapies

[01:16:16] – Mark’s journey from being a self-help junkie to a professional in the industry

[01:17:00] – Mark Manson on building a community

[01:21:04] – Mark Manson talks about his most famous quote on the fundamentals of life.

[01:23:09] – What does a healthy relationship look like for Mark Manson?

[01:24:30] – Mark Manson on marriage

[01:31:10] – Modern-day dating advice

[01:40:20] – Check out Mark Manson’s YouTube channel

Go to https://www.marketingschool.io to learn more!

Go to https://www.marketingschool.io to learn more!

Don’t forget to help us grow by subscribing and liking on YouTube!

Subscribe to Mark Manson’s YouTube Channel

Mark Manson’s newsletter

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below

Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

Single Grain << Eric’s ad agency

NP Digital << Neil’s ad agency

X @neilpatel 

X @ericosiu

Discover Latest Episodes

Episode
How OpenClaw Creates 100k view X Articles
February 16, 2026

This episode of Marketing School with Neil and Eric breaks down how OpenAI-powered tools are driving 100,000+ X views, booking meetings, and reshaping enterprise marketing strategy. Neil and Eric deba...

Episode
The Luxury Era of The Creator Economy Has Arrived
February 12, 2026

Neil and Eric break down how TBPN scaled to $10M+ in podcast revenue with $300+ CPMs, 20 ads per episode, and high-value B2B sponsors, proving niche audiences can outperform massive reach. They debate...

Episode
Where SEO Products Are Going
February 11, 2026

In this episode, Neil and Eric break down where SEO products are headed as AI automation accelerates, from on-page fixes and content creation to promotion, links, and social distribution. They explain...