Episode #
The Decline of the CMO Role
September 03, 2023

In episode #2552, we take a closer look at the decline of the CMO role — and what CMOs can do to turn things around. CMOs are facing a number of difficult challenges, but the biggest reason why most CMOs fail (or lose their job) is because they aren’t meeting the KPI set for their role. In our conversation we look at the lack of trust CEOs have in their CMOs, why this is the case, and what skills CMOs should master to reform their role and become an asset to their organization. The role of the CMO can be incredibly powerful in driving business outcomes. Tune in to learn more about the decline of the CMO role and how mastering creativity and analytics can get things back on track!


  • (00:00) Today’s topic: The Decline of the CMO Role.
  • (00:23) An overview of how the role of CMO has been declining.
  • (00:42) The biggest challenges that CMOs are facing.
  • (02:13) How the CMO role needs to be reformed.
  • (02:35) A key example of a terrible CMO experience.
  • (04:09) The lack of trust in CMOs and what can be done to counteract this.
  • (05:31) Key skills that CMOs need to master in the coming years. 
  • (06:16) That’s it for today! Don’t forget to rate, review, and subscribe!

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