Episode #
The Deion Sanders Effect
September 27, 2023

Neil and Eric talk about what you can learn from American football coach Deion Sanders on brand building and influencer marketing
TIME-STAMPED SHOW NOTES:

[00:00] – How much does Deion Sanders make in a year?

[00:30] – ‘The Deion Sanders Effect,’ and who is he

[01:56] – Why is Deion Sanders so influential?

[03:12] – What can we learn from Deion Sanders from a marketing standpoint?

[05:28] – Influencer marketing is not all about promotion

[06:54] – The average NFL coach’s salary

[07:43] – How did Fashion Nova grow their profit

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X @ericosiu

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