Episode #
The Difference Between Audience vs Community #1703
April 13, 2021

The Difference Between Audience VS Community

In episode #1703, we talk about the difference between audiences and communities. While audiences can be leveraged in amazing ways, if you can build a community around your brand you will have a much more powerful and robust force to wield and connect to. Join us today and hear how to build and thrive within communities, and to learn about some of the gains you’ll see by doing so.

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: The Difference Between Audience VS Community.
  • [00:27] Audiences are not as engaged and active as communities.
  • [01:24] Why Eric puts effort into fostering community.
  • [02:08] The idea that communities are like motes and how to build one.
  • [03:16] Why people flock to like-minded communities.
  • [03:46] Go to https://marketingschool.io/pro for 14 days of free entry into our community!
  • Links Mentioned in Today’s Episode:

 

Greg Isenberg

community.club

Jayson Gaignard

 

Leave Some Feedback:

 

 

  • What should we talk about next? Please let us know in the comments below
  • Did you enjoy this episode? If so, please leave a short review.

 

 

Connect with Us: 

 

Discover Latest Episodes

Episode
10 Counterintuitive Marketing Truths After 3,000 Marketing School Episodes
January 22, 2026

Neil and Eric break down counterintuitive business and marketing truths that actually drive growth, revenue, and long-term success. From why free products beat ads and boring marketing wins, to how AI...

Episode
How To Grow Fast On X
January 21, 2026

Neil and Eric break down why posting less but better is the fastest way to grow on X, reacting to a deleted Nikita Beer take on wasted reach and low quality engagement. They dive into finding your aut...

Episode
Companies Ignoring Claude Code Will Get Left Behind
January 20, 2026

In this discussion, we explore how larger companies often face greater inertia and resistance to change, especially when it comes to AI adoption. We reference an insightful Elon Musk interview that hi...