In episode #752, Eric and Neil discuss an easy alternative to content marketing. Tune in to hear how you can get great content for free.

TIME-STAMPED SHOW NOTES:

• [00:27] Today’s Topic: The Easy Alternative to Content Marketing
• [00:38] Have your users create content for you!
• [00:44] Consulting.com and its proprietor didn’t enjoy content marketing, but he thought it would be a great idea to get users, customers, etc. to created video testimonials for him.
• [01:34] Consulting.com has thousands of video testimonials that ultimately help drive sales and conversions.
• [02:10] Kissmetrics asked everyone who was part a competition they were running to write a piece for the blog.
• [02:28] Because of this, they got 7 blog posts per week for free.
• [03:05] The content was also high-quality.
• [03:15] Yelp and Trip Advisor do so well because they have user-generated content.
• [03:30] Screen the content to make sure it’s quality work.
• [03:45] Listen Notes pulls people’s reviews and notes about podcasts from the web and curates them.
• [04:09] That’s all for today!
• [04:14] If you could take two minutes out of your day, we are trying to improve the listening experience for you, so go to Singlegrain.com/survey and help us gain some insight into what matters to our listeners.

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