Eric Wei, co-founder of Karat, discusses the challenges that creators face in the financial ecosystem and how Karat aims to provide financial services tailored to their needs. Eric Wei also talks about the evolving landscape of the creator economy, the need for creators to experiment with new formats, and the importance of building deeper engagement with their audience.

Watch the full interview here: https://youtu.be/xDnO-OtGjvc 

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Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:

• (00:00) Introducing Eric Wei, Co-founder of Karat – a financial platform for creators.
• (00:53) Many creators struggle to get business credit cards.
• (03:40) Karat focuses on organic marketing and trust-building.
• (08:09) ZHC, a top creator, became one of Karat’s first clients.
• (08:59) Karat built credibility through multiple avenues to reach creators.
• (09:21) Karat is building a central ecosystem for creators’ financial needs.
• (11:31) Trustworthy creators have direct connections to their community
• (13:53) Creators are creating newsletters for deeper engagement
• (18:08) Emma Chamberlain’s evolution and monetization
• (19:20) Monetization strategies for different types of creators
• (21:26) Blurring the lines between creators and businesses

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