In episode #1093, we discuss the tool Superhuman and how effective their marketing is. Tune in to hear why their marketing is ingenious.
TIME-STAMPED SHOW NOTES:
- [00:27] Today’s Topic: The Genius of Super-Human’s Marketing
- [00:38] Superhuman is an email client that helps you reach inbox-zero.
- [01:09] They raised $33 Million to build an email product.
- [01:34] They built a product that just works.
- [02:08] They created a wait list to generate further interest.
- [02:30] Superhuman is making $5 Million in annual revenue and their current waiting list is 180,000 people long.
- [02:50] Some think they are exaggerating their waiting list size.
- [03:50] Eric pays for Superhuman and he loves it.
- [04:17] He feels it helps him work quickly.
- [05:15] The question is whether $30 is worth saving 2 hours per month.
- [06:55] Often times, you have to fail before you succeed.
- [07:19] That’s it for today!
- [07:29] We are going to take applications for live intensive sessions. Just go to the Marketing School site for more information and to apply.
Leave some feedback:
- What should we talk about next? Please let us know in the comments below.
- Did you enjoy this episode? If so, please leave a short review.
Connect with us:
Discover Latest Episodes
In this episode #3040, Eric and Neil discuss how businesses are using AI in marketing but struggling to see real revenue results, pointing out that most companies focus on flashy tools rather than KPI...
In this episode #3039, Eric Siu and Neil Patel discuss a wide range of business lessons, from a viral US Open controversy to Elon Musk’s unique communication style and the rise of Pop Mart in China....
In this episode #3038, Eric Siu and Neil Patel break down agency growth and revenue trends, highlighting the effectiveness of outbound marketing in driving results. They also compare capitalism and so...