In episode #1093, we discuss the tool Superhuman and how effective their marketing is. Tune in to hear why their marketing is ingenious.
TIME-STAMPED SHOW NOTES:
- [00:27] Today’s Topic: The Genius of Super-Human’s Marketing
- [00:38] Superhuman is an email client that helps you reach inbox-zero.
- [01:09] They raised $33 Million to build an email product.
- [01:34] They built a product that just works.
- [02:08] They created a wait list to generate further interest.
- [02:30] Superhuman is making $5 Million in annual revenue and their current waiting list is 180,000 people long.
- [02:50] Some think they are exaggerating their waiting list size.
- [03:50] Eric pays for Superhuman and he loves it.
- [04:17] He feels it helps him work quickly.
- [05:15] The question is whether $30 is worth saving 2 hours per month.
- [06:55] Often times, you have to fail before you succeed.
- [07:19] That’s it for today!
- [07:29] We are going to take applications for live intensive sessions. Just go to the Marketing School site for more information and to apply.
Leave some feedback:
- What should we talk about next? Please let us know in the comments below.
- Did you enjoy this episode? If so, please leave a short review.
Connect with us:
Discover Latest Episodes
In episode #2404, Neil and Eric talk about what marketers can learn from Warren Buffett’s $130B cash hoard. One of Warren Buffett’s key investor strategies is buying good businesses at a reasonabl...
In episode #2403, Neil and Eric talk about how digital advertising will change in 2023 and beyond. Major developments in artificial intelligence (AI) along with increased privacy and tracking limitati...
In episode #2402, Neil and Eric talk about how the best marketers manage their most important resource, time. Tune in as we discuss some of the top methods for managing your routine and how to get the...