Episode #1156
The High-Converting Landing Page Formula
September 30, 2019

In episode #1156, we explain the high-converting landing page formula! Your landing page and its contents are such a big deal in how you convert visitors to customers, so do not sleep on this important aspect of your business! Tune in to hear how you can up your conversion rate.

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: The High-Converting Landing Page Formula.
  • [00:32] Answering objections with your landing page.
  • [01:43] Creating the page once you have an idea of the landscape of objections.
  • [02:01] The importance of headlines and making the most of your airtime.
  • [02:40] Multiple visual aspects that explain your message.
  • [03:22] Chat programs that answer users’ questions.
  • [04:05] Long and thorough versus short and to-the-point pages.
  • [04:45] The inclusion of the relevant pixels on each page. 
  • [05:08] Exit pop-ups, scrolling bars, testimonials and buy buttons! 
  • [06:01] Frequently asked questions and congruent messaging across different pages.
  • [06:20] Utilizing video and transcriptions for your landing page.
  • [06:45] Keeping your site speed up; don’t bog it down unnecessarily.
  • [07:15] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Leave Some Feedback:

 

  • What should we talk about next? Please let us know in the comments below
  • Did you enjoy this episode? If so, please leave a short review.

 

Connect with Us: 

Discover Latest Episodes

Episode
AI Doesn’t Drive Revenue Today!
September 15, 2025

In this episode #3040, Eric and Neil discuss how businesses are using AI in marketing but struggling to see real revenue results, pointing out that most companies focus on flashy tools rather than KPI...

Episode
Millionaire CEO’s PR Disaster, Elon’s Visionary Skills, and the $28B Pop Mart Lesson From China
September 11, 2025

In this episode #3039, Eric Siu and Neil Patel discuss a wide range of business lessons, from a viral US Open controversy to Elon Musk’s unique communication style and the rise of Pop Mart in China....

Episode
Agency Trends, Capitalism vs Socialism, and Gary Vee’s Blueprint for the Next Generation
September 10, 2025

In this episode #3038, Eric Siu and Neil Patel break down agency growth and revenue trends, highlighting the effectiveness of outbound marketing in driving results. They also compare capitalism and so...