In episode #1162, we unpack the formula for high-converting landing pages! From the centrality of your headline, to types of content, we give you the low-down. Tune in to get your landing page conversion rates booming!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: The High-Converting Landing Page Formula.
• [00:33] The importance of headlines; getting and maintaining attention .
• [02:02] Considering your audience and the types of content they might connect with.
• [03:06] Use that data and run some A-B tests to optimize!
• [03:40] Creating appropriate pages for each scenario.
• [05:45] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

• David Ogilvy
• UserTesting
• Land-book
• Swiped
• Dribbble

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• Twitter @ericosiu