Episode #177
The Ideal URL Structure for SEO
January 24, 2017

In Episode #177, Eric and Neil discuss the ideal URL structure for SEO. People often overlook the importance of their URL address and end up losing out on organic traffic. Tune in as Eric and Neil discuss how to clean up your URL and share their own experiences about how they improved their own URLs.

Time Stamped Show Notes:

  • 00:27 – Today’s topic: The Ideal URL Structure for SEO
  • 01:00 – Usual structure of a webpage explained
  • 01:40 – Having a lot of categories on your URL makes it difficult for Google to crawl it
  • 01:55 – For example: NeilPatel.com/makeup/allthemakeup
  • 02:10 – The categories tell Google the topical relevancy
  • 02:30 – Neil’s current URL structure
    • 02:45 – There are a lot of titles and categories—this confuses Google, making it difficult to discern what category it should fall under
  • 02:56 – Neil’s blog posts don’t rank as well as his guide
  • 03:30 – URL should NOT be taken for granted
  • 03:45 – Neil shares what he learned from his searches
  • 03:52 – Less than 6% of results on page one of results have a messy URL
  • 04:20 – Cut out sub folders if they’re not necessary
  • 05:05 – Keep URL structures clean and use subfolders—subdomains don’t rank as well as subfolders
  • 05:16 – The debate SEOs are having about Quora
  • 05:39 – That’s it for today’s episode!

3 Key Points:

  1. URLs should NOT be taken for granted—It plays a big role with your organic traffic.
  2. The more titles and categories, the more difficult for Google to crawl your URL and website.
  3. Keep URL structures clean and use subfolders. Subdomains don’t rank as well as subfolders.

Leave some feedback:

  • What should we talk about next? Please let us know in the comments below.
  • Did you enjoy this episode? If so, please leave a short review.

Connect with us:

Discover Latest Episodes

Episode
Why Brands Matter #2291
November 27, 2022

In episode #2291, Neil and Eric address why brands matter. A few episodes back, we spoke about the power of your brand story. Today, we discuss what it takes to become a brand leader in your category,...

Episode
Meta Is Adding More Ad Placements – What This Means For You #2290
November 26, 2022

In episode #2290, Neil and Eric discuss why Meta is adding more ad placements and what this means for you. As you may already know, Instagram is increasing its ad load with the launch of two new a...

Episode
The Key Ingredient to Successful Ads #2289
November 25, 2022

In episode #2289, Neil and Eric talk about the key ingredient to successful ads. There’s a lot that goes into making ads that reach your audience, hook their attention, and make a lasting impression...