Episode #
The Importance of Customer Experience in Modern Marketing #2356
January 31, 2023

In episode #2356, Neil and Eric discuss the importance of customer experience in modern marketing. As a business, it can be easy to focus almost exclusively on growth. Unfortunately, this often results in other areas, like customer experience, being neglected. Tune in as we unpack how to strike the balance between acquisition and retention, and how marketing can be used to optimize customer experience!
TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: The Importance of Customer Experience in Modern Marketing.

[00:28] An overview of the elements that influence customer experience.

[00:52] Why you can’t have growth without ensuring customer retention.

[01:59] The importance of optimizing according to your customer’s needs.

[03:08] How experimentation can help you level up your customer experience.

[04:58] Why the aim of your experiments should be to delight your customers.

[05:11] How to get qualitative feedback from your users.

[06:16] Examples of how we are using feedback to improve our products.

[06:36] That’s it for today! Don’t forget to rate, review and subscribe to this podcast.

[06:58] Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below

Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

Neilpatel.com

Quick Sprout 

Growth Everywhere

Single Grain

Twitter @neilpatel 

Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

Discover Latest Episodes

Episode
How Deestroying Is Reshaping The NFL #2566
September 26, 2023

In episode #2566, we turn our attention to a groundbreaking phenomenon: how YouTube creator Deestroying is challenging traditional football norms. In this episode, we dissect the strategies and innova...

Episode
How Terrible Policies Will Kill Your Business #2565
September 25, 2023

In episode #2565, we take a deep dive into the often-overlooked world of business policies and their profound impact on your success. It's a reality check that every entrepreneur needs: how seemingly ...

Episode
The Right Way to Win at YouTube in 2023 #2564
September 24, 2023

In episode #2564, we are sharing our tips for winning on YouTube in 2023. We discuss creating engagement, making fresh content, optimizing for keywords, using AI to translate your content into multipl...