Episode #745
The Land and Expand Content Marketing Strategy
August 15, 2018

In episode #745, Eric and Neil discuss the “land and expand” content marketing strategy. Tune in to learn about this method and how to apply it to your site.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: The Land and Expand Content Marketing Strategy
  • [01:05] Eric and Neil have a domain for this podcast, but they haven’t been paying much attention to it.
  • [01:55] Over the last seven days, they have gotten over 1000 visitors. This means they get about 6000 visitors per month.
  • [02:12] They are planning to expand the content to see if it positively affects their traffic.
  • [02:30] If you take all the pages you have and just add more content, you are wasting your time; look at which page gets the most traffic and expand upon it.
  • [03:18] Use AHREFS and see how your keywords are ranking.
  • [03:20] If the keywords drive 500-1000 visits per month, go ahead and expand. Otherwise, ignore that page or those keywords.
  • [03:45] Within 30 days you may see an increase in traffic, but never more than double your current traffic.
  • [04:42] That’s all for today!
  • [04:45] If you could take two minutes out of your day, we are trying to improve the listening experience for you, so go to Singlegrain.com/survey and help us gain some insight into what matters to our listeners.

Leave some feedback:

  • What should we talk about next? Please let us know in the comments below.
  • Did you enjoy this episode? If so, please leave a short review.

Connect with us:

Discover Latest Episodes

Episode
Should Your Business Have A Phone Number Listed? #1933
December 01, 2021

In episode #1933, Neil and Eric talk about whether your business should have a phone number listed. Having a phone number listed may seem outdated, but testing has shown that simply listing a phone nu...

Episode
The Economics of Buying Another Business Versus Building #1932
November 30, 2021

In episode #1932, Neil and Eric talk about the economics of buying another business versus building. When you’re deciding whether or not to buy a business, the number one question you should ask you...

Episode
How to Profit Off Your Blog Without Selling Out #1931
November 29, 2021

In episode #1931, Neil and Eric talk about how to profit off your blog without selling out. If you pivot from your original content in order to sell something, there’s a good chance you’ll feel li...