In episode #2127, Neil and Eric talk about The Law of Shitty Clickthroughs that was put forth by Andrew Chen. Tune to get an overview of The Law of Shitty Clickthroughs, what it means for marketing, and why you should continue to use methods like banner ads despite a decrease in clickthroughs.
TIME-STAMPED SHOW NOTES:
- [00:20] Today’s topic: The Law of Shitty Clickthroughs.
- [00:24] An overview of The Law of Shitty Clickthroughs put forth by Andrew Chen.
- [01:21] What The Law of Shitty Clickthroughs means for marketing.
- [02:24] Why being fast and flexible is key.
- [03:37] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
- [03:43] Go to https://www.marketingschool.io to learn more!
Links Mentioned in Today’s Episode:
- Andrew Chen
- The Law of Shitty Clickthroughs.
- Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro
Leave Some Feedback:
- What should we talk about next? Please let us know in the comments below
- Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Discover Latest Episodes
Growth Newsletter: https://levelingup.beehiiv.com/subscribe...
Eric and Neil say the rule of 7 has grown toward the rule of 28, and that buyers touch a brand 8 times for a sub-$100 B2C buy and 23 times at $10K-plus. A gelato shop stranger who knew them from diffe...
Eric and Neil start with X Money, which pays 3% cash back and 6% interest, and argue that the offer is under marketed and would get more people investing. They test an AI-written blog post on a client...