In episode #591, Eric and Neil discuss the secret to engaging your customers in order to produce greater revenue. Tune in to hear the main thing you can do to generate sales.
TIME-STAMPED SHOW NOTES:
- [00:27] Today’s Topic: The Little Known Secret to Generating More Revenue From Every Customer
- [00:54] When you first sign up with Intercom, they have a great on-boarding email.
- [01:35] On-boarding is the biggest lever you can pull to generate more revenue.
- [01:53] When you buy a meal at McDonalds, they are always upselling (Fries? Super size?)
- [02:22] Upsell or downsell when people are checking out.
- [03:12] The upsell could be a software that does the work for you.
- [03:32] Your solution should be both speed and automation.
- [03:49] Dotcom Secrets is a great book about upselling and on-boarding.
- [04:05] Eric recommends Appcues, a cheaper option, or Intercom, which is known for their chat feature.
- [04:34] On-boarding isn’t just the first week, it’s about keeping customers engaged.
- [05:03] Customers who are successfully on-boarded are more likely to buy products and services.
- [05:40] That’s it for today!
- [05:42] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!
Leave some feedback:
- What should we talk about next? Please let us know in the comments below.
- Did you enjoy this episode? If so, please leave a short review.
Connect with us:
Discover Latest Episodes
In this episode #2983, Eric Siu and Neil Patel discuss handling negative feedback on social media, the shift in remote work dynamics, and how AI is reshaping workforce structures. They highlight the e...
In this episode #2982, Eric Siu and Neil Patel discuss maintaining a positive mindset during economic challenges, emphasizing resilience, perspective, and adding value to others. They explore the shif...
In this episode #2981, Eric Siu and Neil Patel discuss when marketing goes wrong, using Taco Bell’s quality meat announcement as an example, and contrast it with effective strategies that drive posi...