Episode #591
 The Little Known Secret to Generating More Revenue From Every Customer
March 14, 2018

In episode #591, Eric and Neil discuss the secret to engaging your customers in order to produce greater revenue. Tune in to hear the main thing you can do to generate sales.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: The Little Known Secret to Generating More Revenue From Every Customer
  • [00:54] When you first sign up with Intercom, they have a great on-boarding email.
  • [01:35] On-boarding is the biggest lever you can pull to generate more revenue.
  • [01:53] When you buy a meal at McDonalds, they are always upselling (Fries? Super size?)
  • [02:22] Upsell or downsell when people are checking out.
  • [03:12] The upsell could be a software that does the work for you.
  • [03:32] Your solution should be both speed and automation.
  • [03:49] Dotcom Secrets is a great book about upselling and on-boarding.
  • [04:05] Eric recommends Appcues, a cheaper option, or Intercom, which is known for their chat feature.
  • [04:34] On-boarding isn’t just the first week, it’s about keeping customers engaged.
  • [05:03] Customers who are successfully on-boarded are more likely to buy products and services.
  • [05:40] That’s it for today!
  • [05:42] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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