Episode #378
The Marketing Benefits of Google Tag Manager
August 13, 2017

In Episode #378, Eric and Neil discuss the marketing benefits of Google Tag Manager. Tune in to learn why marketers need to be using Google Tag Manager today and why you will no longer be needing to depend on your developer to get certain tasks done.

Time Stamped Show Notes:

  • 00:27 – Today’s topic: The Marketing Benefits of Google Tag Manager
  • 00:35 – Google Tag Manager manages your pixels, is free to use and makes your life easier
  • 00:49 – When Eric was just starting, he had to beg developers to get something done
  • 01:08 – With different tools nowadays like Crazy Egg and Optimizely, the marketers are now able to control the pixels without going to the developer
  • 01:20 – With Google Tag Manager, you can easily add tags to relevant pages without being a coder
    • 01:30 – You won’t be needing your developers to add the code when you’re using Google Tag Manager
  • 01:50 – Most websites should be using Google Tag Manager
  • 01:56 – Measure School focuses on Google Tag Manager and offers some tips and tricks for it
  • 02:30 – Segment is very similar to Google Tag Manager
  • 02:38 – As a business owner, you should know the tools that your people are using
  • 02:55 – With Google Tag Manager, it encourages you to annotate each change that you make
  • 03:18 – Eric’s website experienced a glitch and he was able to find the cause using Google Tag Manager
  • 03:35 – Marketing School is giving away a free 1 year subscription to Crazy Egg, a visual analytics tool that shows you where people click, how far they scroll and allows you to run A/B tests
  • 04:24 – That’s it for today’s episode!

3 Key Points:

  1. Google Tag Manager lets you apply changes to your website successfully without the help of a developer.
  2. Annotating the changes that you made on your site makes it easier for you to revert to your previous site, if you encounter a glitch.
  3. Leverage Google Tag Manager, it will make your life and work a breeze.

Leave some feedback:

  • What should we talk about next? Please let us know in the comments below.
  • Did you enjoy this episode? If so, please leave a short review.

Connect with us:

Discover Latest Episodes

Episode
GEO is not different than SEO. BUT…
September 18, 2025

In this episode, Eric and Neil break down the evolution of SEO into GEO, AEO, and LLMO, and why marketers must adapt to shifting client demands. They explore how platforms like Reddit and YouTube now ...

Episode
What to Do If Someone Copies Your Product?
September 17, 2025

In this episode #3042, Eric and Neil break down the competitive landscape and market positioning, the role of personalization in advertising, and hiring strategies that spotlight candidates with prove...

Episode
How to Win Big Enterprise Logos
September 16, 2025

In this episode #3041, Eric and Neil discuss how to win big enterprise logos by focusing on relationships, networking, and long-term trust. They explain the role of RFPs, challenges in tracking leads,...