In episode #640, Eric and Neil discuss the marketing tactic you need to master this year. Tune in to hear what one tactic you should be leveraging.

TIME-STAMPED SHOW NOTES:

• [00:27] Today’s Topic: The Marketing Tactic You Must Master in 2018
• [00:33] Surprise: it’s branding!
• [00:49] Neil recently performed a survey to discover what causes people to engage with his brand.
• [00:57] He made sure it was an open-ended survey.
• [01:05] The answers were either that they saw him at a conference or watched his videos.
• [01:55] The reason Eric and Neil simulcast their podcasts on video is because people enjoy and engage with the videos more.
• [02:14] Even though it costs more upfront, it will pay off financially in the long run.
• [03:00] The market is very fragmented right now; the way people market and engage with content varies.
• [03:38] Make sure that you spread your content across the many different social media platforms, because you will reach different people on each one.
• [04:35] There are a lot of websites that get a lot of traffic, but bring in little revenue; so, Neil’s company has been buying them out in order to pick up the traffic.
• [05:10] That’s it for today!
• [05:14] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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